I was not aware that writing would give me so much pleasure.
I never thought I would write for Medium, Substack, or even my YouTube videos.
But writing is not easy, and more so — storytelling!
It gives me goose-bumps.
I have learned this the hard way and still trying to get there. My struggle over the last three years has been
What should I write about? (you may call this as ‘writer’s block’)
Will anyone read my story?
How should I start?
Should I do any research or keep writing?
How should I end my story?
If you have the same or similar questions, I created a system for my writing that I have followed for the last few years.
This process has helped me write efficiently and faster, even when my writing inspiration is minimal.
Let’s get into this right away.
1. Get Writing Ideas
Reading a book, going for my morning walk, or interacting with my friends and family gives me ideas and thought-provoking nuggets for writing.
My highlights on Medium or Kindle or Apple Books app is an excellent source of new ideas.
Here’s my best one: I get ideas during my 20-minute shower regime, too :)
2. Capture Writing Ideas
All the ideas I get are only helpful if I capture them immediately. So, I had to devise a process that worked for me.
I make an immediate note on my Evernote or Apple Notes app (created a folder called — Writing Ideas)
If I like a YouTube or TikTok video, I save its link on WhatsApp using the share button on my iPhone (I can send this to myself on WhatsApp—did you know this?).
You may also use a diary or use paper and pen. It’s about your comfort level.
The process is essential, not the technology.
3. Create a Content Structure
What is the problem you are referring to?
How does this problem create more problems for my readers (the concept is to elevate their pain with real-life examples)?
Provide a solution with examples, use cases, and references (making sure to focus on the pain point).
Now, start writing an outline.
Do not write the title of the blog at this time. I will come back to this later — stay tuned.
4. Start Writing
Address the blog as if you are writing for a single individual.
You may target solving one or multiple problems.
The story ‘hook’ is KEY — make it simple and intriguing for your readers to stick with your content. (Remember, the attention span of any reader is 8.33 seconds only)
Explain each of your solution points with illustrations and examples.
Summarize and add a powerful CTA.
I would also ask a question.
One last one here — you might have heard this one, though:
Write to Express, Not to Impress.
5. Edit your Story — Let it Sleep — Edit Once More
I typically edit my story the next day.
I let it sleep.
This process has worked wonders for me. I make the changes as I return to the structure I created.
My editing process includes reading my story loud enough to understand whether I’m making sense.
6. Decide on the Heading — a BIG ONE though!
I write at least 5–10 different headings for my blog, play with them, research them a bit, and finalize the heading.
This one is huge for me—my best content is useless if the readers do not click on my heading.
7. Publish
Yes, you can publish it now. :) Wait and watch!!!
What does CTA stand for?