How to Promote Your Substack Newsletter: Tips and Tricks

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Photo by Praveen Thirumurugan on Unsplash

Getting people to subscribe to your Substack newsletter can be challenging.

I compiled a few tips that have worked for me and others I know.

First, platforms like Newsletterworthy let you put your newsletter in front of thousands of potential readers every month. They have affordable paid promotion options worth checking out if you're starting.

UPDATE: The newsletterworthy website has been taken down and is not working anymore. I’m not sure what happened to them.

Another great tactic is linking up with other Substack writers in your niche. Reach out and see if they'll give your newsletter a shoutout to their audience if you do the same for them. You can also engage with their stuff by leaving comments mentioning your newsletter.

If your newsletter is focused on a specific topic, contribute free content on sites like Vocal, Quora, Reddit, and Medium. At the end, include a link to your paid Substack as a "for more, subscribe here" call to action.

Social media is a must for promotion these days. Share teasers of your upcoming newsletter posts across Twitter, Facebook, Instagram, etc., with a link to subscribe. You can also run cheap promo posts as ads targeting interests related to your content niche.

Within the Substack platform, take advantage of their "Notes" feature to summarize each issue in a post that acts as a preview. And turn on recommendations so Substack can suggest your newsletter to other writers and readers.

Finally, don't sleep on newer platforms like Instagram Reels, TikTok, and YouTube Shorts. Create bite-size video previews that show your personality and give people a taste of the great content they'll get by subscribing.

The most important things are consistent quality content that establishes you as an authority, finding creative ways to get it in front of your target audience's eyeballs, and making it easy for interested people to subscribe with clear calls to action.

It takes work, but if you stick with it and keep implementing different promotion tactics, that subscriber number will steadily grow over time.

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Please do check out

Kristina God

post on the same topic: How to Get More Subscribers With Substack’s (New) Growth Engine

and this video, too:

Let me know if you have any other ideas or tips for getting subscribers on Substack - I would love to adopt them.

Let me turn to you now 😀 Please subscribe and share my newsletter. Here’s my LinkTree with all the links to my social posts. Let’s support each other.